Ghost in the Shell (2017) is based on a manga, which was adapted into an animated Japanese film. Using the history of this concept and story and its importance to people around the world and especially in Japan, Ghost in the Shell already had a lot of backing. Marketing alongside Weta, the most popular and brilliant digital animation and design company as of late, and promoting with the already existing manga, along with releasing several trailers, teasers, billboards, posters, and concept designs to intrigue audiences into the spectacle that is Ghost in the Shell.
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